Vendor: Microsoft
Exam Code: MB-260
Exam Name: Microsoft Customer Data Platform Specialist
Certification: Microsoft Certifications
Total Questions: 201 Q&A
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Details)
Updated on: Sep 26, 2025
Exam retired ,new exam code replace: MB-280
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You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales, eCommerce customers, and service management platform incidents.
In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.
You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.
Solution: Configure the eCommerce table above the Dynamics 365 table in the Source Fields step.
Does this meet the goal?
A. Yes
B. No
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
A. Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
B. Exports - a feature that allows ingestion of data from a wide variety of data sources external to the application.
C. Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
D. Predictions - a feature that predicts possible relationships between different tables you have ingested.
You configured two segments:
1.
A segment to find customers who frequently purchase one type of product
2.
A segment to find customers who frequently purchase a different type of product
You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.
A. Analyze predictions and enrichments.
B. Analyze a segment compared to all customers.
C. Analyze customer fields and measures.
D. Ignore difference scores lower than a set threshold
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