MB-260 Online Practice Questions and Answers

You want to address the IT operations teams goal. What is the first step you should take?

A. Configure incremental refresh for the GubMember table.

B. Add a primary key to the EventAttendee table.

C. Recreate EventAttendee as a partitioned table.

D. Add a primary key to the PageViews table.

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

A. 2

B. 3

C. 4

D. 5

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. Customers who have generated the most revenue from ticket sales.

B. Customers who have the lowest average customer satisfaction scores.

C. Customers who have made the most recent purchases.

D. Customers who have the highest total spend per customer.

Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.

You need to define the deduplication rules to select which duplicate record should be kept.

Which three options should you select? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. First imported

B. Most filled

C. Importance

D. Least recent

E. Most recent

You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.

The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.

In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.

You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.

Solution: Adjust the first condition in the matching rule with the lowest precision.

Does this meet the goal?

A. Yes

B. No

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

You finished setting up the different initial data sources. You are starting the unification process.

Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. Identify the primary keys and semantic field types within the different entities.

B. Identify the entities that you need to unify into a single profile.

C. Identify the prioritization of similar fields between different entities.

D. Select the fields you want to include the unified customer profile.

E. Identify rules for duplication between different entities.

Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.

1.

CustomerToContact

2.

CustomerToAccount

3.

CustomerToWebAccount

You need to advise the team about how they can configure and update these three relationships.

What should you recommend?

A. You cannot edit any of the three relationships, as they are non-editable system relationships.

B. Relationships created via the unification process can be edited by those with contributor- level access.

C. Relationships created via the unification process can only be edited by those with administrator-level access.

D. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit

Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada

based on household size and income.

Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.

You need to ensure that as many customer profiles as possible are inched with household and income size details.

What type of enrichment should you use to bring in data to satisfy the requirement?

A. Demographics from Experian

B. Location from HERE Technologies

C. Identity from LiveRamp

D. SFTP custom import

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster?

To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Select and Place:

The marketing team is working on a campaign to email.

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Select and Place: