Vendor: Salesforce
Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST
Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Certification: Salesforce Certifications
Total Questions: 462 Q&A
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Updated on: Jun 16, 2026
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Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
A. Make the First Name and Last name columns Primary Keys
B. Ensure the Nullable property is unchecked for the First Name andLast Name columns
C. Check the Nullable property for the First Name and Last Name columns
D. Set up a default value for the column
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like theemails to be responsive. Which two techniques should be used? Choose 2 answers
A. Include @media query CSS in the email
B. Use a Basic, Empty or Themed Template in Content Builder
C. Use inline CSS styling on all HTML elements
D. Include style="display:block" on all images
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate.
How could these criteria be met?
A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
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