MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to makechanges that will improve deliverability?

A. Spam Check

B. Validate

C. Content Detective

D. Subscriber Preview

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.

What are twoeffective methods to acquire new subscribers? Choose 2 answers

A. Require customers to provide their email address when calling customer service.

B. Create an in-store SMS campaign that offers a discount for opting in.

C. Have customers opt in to email before they can shop online.

D. Ask for an email address when a customer makes a purchase in-store.

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A. SQL Query, Data Extract, File Transfer

B. SQL Query, Filter, Data Extract

C. Filter, Data Extract, File Transfer

Which one in NOT an offline tactic for capture email addresses?

A. Inbound Sales calls

B. Acquiring email for loyalty programs in store

C. Request email during checkout

D. Surveys at the counter

E. Acquisition associated with a receipt or ticket delivery

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Limit the email textto 250 words

B. Personalize the email content

C. Segment the audience for the email

D. Use an infographic email template

Northern Trail Outfitters (NTO) is usingDatorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email and Journey Overview Dashboard

B. Email Performance Dashboard

C. Journey Performance by Email Dashboard

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focustheir marketing efforts on subscribers who are least likely to unsubscribe?

A. Path Optimizer

B. Scoring Split

C. Frequency Split

Which feature can a marketer use to individualize content in an email? (Choose 3)

A. Specialized content

B. Audience Segmentation

C. Predictive content

D. Personalization string

E. Dynamiccontent

A marketing team wants to createan automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.

Which tool should a team with no SQL knowledge or support use?

A. Predictive Email

B. Scheduled Email Sends

C. Automation Studio

D. Journey Builder

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

A. Einstein STO Activity

B. Wait Until Activity

C. Engagement Split