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Adobe AD0-E452 Exam Dumps

Vendor: Adobe
Exam Code: AD0-E452
Exam Name: Adobe Audience Manager Architect
Certification: Adobe Audience Manager
Total Questions: 81 Q&A
Updated on:
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AD0-E452 Online Practice Questions and Answers

Questions 1

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner's segment should the architect recommend?

A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France

B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

C. Industry segments with coverage for financial services, health, media, and political

D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

Show Answer

Questions 2

A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

A. Use Experience Cloud ID

B. Use Declared ID captured in Audience Manager

C. Use Profile ID present in Campaign

D. Use Audience Manager UUID

Show Answer

Questions 3

A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.

Which option should an architect recommend to the client?

A. Last Authenticated Profiles + No Device Profile

B. Current Authenticated Profile + No Device Profile

C. Current Authenticated Profile + Profile Link Device Graph D. Last Authenticated Profiles + Profile Link Device Graph

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