AD0-E452 Online Practice Questions and Answers

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654andd_site={%site_ID%}andd_creative={%creative_id%} What is causing this issue?

A. The tag is missing the d_adsrc parameter.

B. The tag is missing the d_event parameter.

C. The tag is missing the d_adgroup parameter.

D. The tag is missing the d_placement parameter.

An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

Which integration approach is needed to meet these requirements?

A. Real-Time Server-to-Server Integrations

B. Pixels syncs to targeting systems

C. Real-time calls using People core service

D. Server-to-Server Batch Integrations

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.

Which option should an architect implement to meet this requirement?

A. Cname the demdex.net domain to demdex.mysite.com

B. Create a Profile Merge Rule using "No Authentication Profile"

C. Post a message requesting visitors to disable ad blocking software

D. Enable first-party Adobe Analytics domain and server-side forwarding

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site

visitors with product offerings.

None of these media partners currently have integration with the Audience Manager.

The client has implemented Audience Manager as its DMP solution to create richer target audience

segments using the data points enabled from other data sources including the client's CRM system, media,

site behavior, third-party data services, and email programs.

The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.

Which approach should an architect recommend to activate the audiences from Audience Manager into

the platforms of these media partners for targeting?

A. Share audiences via server-to-server destination

B. Leverage Customer Data Feed to share audiences with the media partners

C. Implement the media partners' remarketing pixel on more webpages

D. Share audiences via URL type destination

A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.

Which Profile Merge rule should the architect select to meet these requirements?

A. Current Authenticated + No Device

B. Last Authenticated + Current Device

C. Current Authenticated + Profile Link

D. No Authenticated + Adobe Co-op

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.

Which approach should an architect select to meet the requirements?

A. Include a login in the application, and share email and location with demographic data scraping company

B. Include a login in the application and onboard third-party data via an onboarding partner

C. Share customer name and listening habits with media company partners and request customer demographics

D. Share customer email and preferences with record companies and request related demographics

An architect is evaluating a company's business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).

Which three business requirements suggest a need for AAM? (Choose three.)

A. Sharing audiences across the Experience Cloud

B. Promoting personalized content on the same hit

C. Managing user fatigue with frequency capping

D. Tracking user behavior on the company's web properties

E. Incorporating CRM data with hundreds of attributes

F. Enriching first party data with third party demographics

A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

A. POST /segments/estimate-30-day-size

B. GET /segments

C. POST /segments

D. GET /segments/rules

E. GET /segments/limits

F. POST /segments/rules

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk

customers online and presenting special offers to those customers. If a customer falls into any two of the

categories below, the client considers them a high risk of churn:

The customer has called into Customer Service 3 or more times within the last 30 days.

The customer is within 2 months of the end of their subscription agreement.

The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

The customer is within the first 30 days of signing up for service.

The client would like to use AAM to identify these high-risk churn customers throughout its digital

ecosystem.

Which option should an architect implement?

A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data

B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

C. Segment based on real-time data passed from Adobe Analytics

D. Segment based on first-party data upload from the client's CRM system

Which statement represents the steps for generating a Customer Data Feed (CDF)?

A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery

B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery

D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location