Vendor: Facebook
Exam Code: 410-101
Exam Name: Facebook Certified media buying professional
Certification: Facebook Certifications
Total Questions: 150 Q&A
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Details)
Updated on: Jun 17, 2026
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You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
A. You should add them as administrators of your Business Manager in order to manage your digital assets.
B. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
C. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
D. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
What reporting tools can you use to customize your reporting data within Facebook Ads Manager? Select three that apply.
A. Search
B. Placement
C. Date Range
D. Breakdown
E. Reports
F. Ad Sets
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.
A. Percentage point lift, message association, and cost per click.
B. Percentage point lift, message association, favorability, and cost per click.
C. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
D. Cost per click, cost per mile, percentage point lift, and video views.
The following table comprehensively analyzes the quality and value of Facebook Certifications 410-101 exam materials.