410-101 Online Practice Questions and Answers

You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.

What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?

Choose only ONE best answer.

A. You should bid for CPM and measure conversions.

B. You should bid for conversions and measure impressions.

C. You should bid for clicks and measure impressions.

D. You should bid for installs and measure impressions.

E. You should bid for impressions and measure impressions.

Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.

They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.

Which digital assets can be used as seed audiences for this task?

Choose ALL answers that apply.

A. Fan Page

B. Website with no pixel

C. Customer Database

D. Email Database

E. Saved/Core Audiences

An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM. Your campaign has been running for 2 weeks with the following characteristics: You have one campaign with reach objective The campaign is running on Facebook and Instagram CPM costs have been above what you expected Your campaign is running a frequency of 1.3 What change do you make in order to lower CPM costs? Choose only ONE best answer.

A. You change the objective to engagement

B. You include Audience Network as an additional placement

C. You delete Instagram from your placement

D. You add another audience

E. You delete Facebook placement

F. There is nothing you can do to improve CPM costs

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

Choose ALL answers that apply.

A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

B. Uses the ContentView event, so it's available as part of the Facebook pixel base code

C. Uses the PageView event, so it's available as part of the Facebook pixel base code

D. Can occur multiple times per link click / view

E. Has a fixed long 45 days attribution window

You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.

You need to give access to your Community Manager so that they can start running remarketing campaigns.

How do request access for your Community Manager to the pixel?

Select two that apply.

A. You create a new Facebook pixel on your Business Manager

B. You add your Community Manager as Analyst to your client's Ad Account.

C. You add your Community Manager as Admin to your client's Business Manager

D. Your community manager should have access to all the tools since he is an analyst in your client's add account.

E. You need to assign the ad account to your client's pixel.

F. You need to make sure your community manager has the correct access level on your client's ad account.

A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the

landing page can enter a change to win free coffee coupons.

What are recommendations you make in order to optimize the landing page?

Choose ALL answers that apply.

A. Connect the branding in your client's ad with that of the landing page.

B. Delete all excessive pop-ups in the landing page.

C. Add a thank you page to the landing page.

D. Present offer upfront in your ad copy and creative.

You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.

The total value of the package is of $8,000.

Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:

Title: Like our Page to automatically enter the raffle for a free trip to China

Subtitle: Like this ad to see the video and enter the raffle

After 2 hours of running the ad, you get a notification that Facebook rejected your ad.

What changes do you need to do to re-run the ad?

Choose ALL answers that apply.

A. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

B. You should just change the image in the current post on your Fan Page and re-activate the ad.

C. You should hide the current post and post a new video with the new titles.

D. You should change the title so that it does not require people to like your client's Fan Page.

What are some advantages of a statistical attribution model versus a rules-based attribution model?

Choose only ONE best answer.

A. Use algorithms to determine credit for each touchpoint in the user flow.

B. Credits one touchpoint according to a specific rule.

C. You select where along the path you want to assign credit for the conversion.

D. Are cookie based model that is more effective in measuring your marketing campaigns.

What campaign strategies should you follow in order to optimize your Facebook ads?

Choose ALL answers that apply.

A. Use Store Visit ads in order to bring traffic to the two specific retail stores.

B. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.

C. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

D. Add map card with your page location.

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.