MyCo, a telecom company, wants to present their customers on Facebook with customer- centric mobile internet offers. What action must MyCo take to meet this business requirement?
A. Place a paid ad
B. Make a call
C. Send an email
D. Create a Facebook post
As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)
A. Collections
B. Service
C. Retention
D. Resource Planning
E. Accounting
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
A. Context weighting
B. Propensity
C. Business weighting
D. Action value
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
A. Television
B. Retail store
C. Chatbot
D. Billboard
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.
A. Suppress an action for 10 days if there are three clicks for any channel in the last 7 days.
B. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 7 days.
C. Suppress an action for 7 days if there are three clicks on the web channel in the last 10 days.
D. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days.
You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
A. Predicted customer behavior
B. Customer contact policy
C. Offer eligibility
D. Offer relevancy
What is the name of the property that is automatically recomputed for each decision component?
A. Rank
B. Priority
C. Order
D. Propensity
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
A. Credit card status
B. No annual fee credit card
C. 1% cash back credit card
D. Credit card number
Aggregation components provide the ability to________________.
A. filter actions based on priority and relevance
B. make calculations based upon a list of actions
C. choose between actions
D. set a text value to a strategy property