MCE Online Practice Questions and Answers

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A. Add a new My Token to the program called {{my.webinar URL}}

B. Create a smart campaign using the Fills Out Form trigger

C. Create a smart campaign using the Send Alert flow step

D. Change the form settings to operational

E. Create an email that includes the {{member.webinar URL}} token

F. Change the email settings to operational

G. Create an email that includes the {{webinar.link URL}} token

Which type of email can be sent without an unsubscribe link at the bottom?

A. A monthly newsletter for clients

B. An ongoing nurture for prospects

C. An autoresponder for a webinar registration

D. A trade show invitation for past attendees

Given the Active Lead Model program:

From where are the tokens inherited?

A. Behavioral Scoring folder

B. Lead Scoring folder

C. z_Archive folder

D. Active Lead Scoring Model program

An engagement program to promote a new online training series has two objectives:

A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

A. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails

B. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.

C. Two streams: one to add people to the program and the other to promote more new attendees

D. Two streams: one to promote attendance and the other to encourage completion

How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both nonoperational.

Which statement is true?

A. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

A. An Engagement program with channel Content

B. An Email program with channel Gated Content

C. A Default program with channel Email

D. A Default program with channel Gated Content

E. A Default program with channel Web Form

The following token is added to the text of an email: {{lead.First Name:default=there}}. What is the purpose of the text ":default=there"?

A. To avoid an error message from showing if the field Company is empty

B. To display "there" in the email if the field First Name is empty

C. To avoid an error message from showing if the field First Name is empty

D. To populate the first name field with "there" if the field First Name is empty

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

A. The report will identify the first program status as a success and calculate based on that.

B. The report will return a null value for cost per success.

C. The report will identify the last program status as a success and calculate based on that.

D. The report will return an error for cost per success.

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

A. Web Page Activity Report

B. Company Web Activity Report

C. Landing Page Performance Report

D. Company Performance Report