Vendor: Salesforce
Exam Code: MARKETING-CLOUD-CONSULTANT
Exam Name: Salesforce Certified Marketing Cloud Consultant SFMC (SP25)
Certification: Salesforce Certifications
Total Questions: 335 Q&A
Updated on: Jun 16, 2026
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A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
A. Will customers be able to sign up for the loyalty program at the store?
B. Is the purpose of these emails for acquisition or retention or transactional?
C. Will multiple languages be used, with a "From Name" lookup table needed?
D. Will version values/meanings change, precluding reusable AMPscript?
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
1.
Emails will be built using a custom dynamic template for these messages.
2.
Links will vary over time and across campaigns.
3.
Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
4.
Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
A. AMPscript
B. SSJS
C. SQL
D. HTML
The following table comprehensively analyzes the quality and value of Salesforce Certifications MARKETING-CLOUD-CONSULTANT exam materials.