MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Which two statements are correct about Send Logging? Choose 2 answers

A. Send Log data extensions are archived automatically based on retention settings.

B. AMPscript can be used to pull data from Send Logs for use within emails.

C. SQL Query Activities can reference Send Logs in combination with system data views.

D. A business unit can support up to three Send Logs.

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.

Which subscriber key should be used to search for the contact in All Subscribers?

A. 15-digit contact ID

B. Numeric Subscriber ID

C. 18-digit Contact ID

D. Email Address

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

A. Filter records on a formula field

B. Filter existing records in All Subscribers

C. Filter records created after a specified date

D. Filter records on a Boolean field

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

A. Image URLS are wrapped with the appropriate brand URL

B. The out-of-the-box profile center will display NTO branding

C. A different click domain can be used for each brand

D. A Dedicated IP is automatically warmed up

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

A. Content Builder Settings

B. Emails Studio Settings

C. Account Settings

D. Campaign Settings

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.

Which workflow should meet these requirements?

A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity

C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Content Creator and Marketing Cloud Viewer

B. Analyst and Marketing Cloud Viewer

C. Data Manager and Analyst

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and

75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

A. Synchronized contacts are only counted after sending

B. Only active email subscriber are counted.

C. Mobile subscribers are not counted as contacts.

D. There are overlapping contacts in each of the channel

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

A. Status is changed to Active and the bounce count is unchanged

B. Status is changed to Held for 72 hours and the bounce count is set to Zero

C. Status remains as Bounced the bounce count is unchanged

D. Status is changed to Active and the bounce count is set to Zero

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

A. Create child business units for each brand and nest another level of child business units for GEOs.

B. Create and apply folders with naming conventions in the current account to keep track of brand assets.

C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

D. Create one child business unit for the other brands to share but apply folders and naming conventions.