INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Online Practice Questions and Answers

How many total global goals and filters can you define for your dataset in IS?

A. 64 total for both filters and goals

B. 25 filers and 25 goals

C. Unlimited

D. 300 total between filters and goals

What three components are defined by the developer in the Sitemap?

A. Page Types

B. Events

C. Promotions

D. Campaigns

E. Content Zones

What attribute and value is passed in the event API request for returning server side campaigns?

A. Source = Server

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes

B. Catalog items

C. Promotion

D. Einstein Decision

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign

B. Web campaign

C. Mobile campaign

D. Email campaign

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A. The option to include built-in fields on a segment export

B. The option to exclude anonymous fields on a segment export

C. The option to include all custom fields on a segment export

D. The option to send segment date to Marketing Cloud

Which scenario is a valid interaction studio use case?

A. Recommendations in email which are personalised at send time

B. Behavioural targeting with 3rd party audience data

C. Recommendations in email which are personalized at open time

D. Machine learning driven insights within a customer database

What is the unified customer profile?

A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C. A unified view of all customer activity across, websites, web applications, mobile store, call center

D. A profile view for administrators to see activity across all of the customer touch points

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Viewer

B. Campaign editor

C. Editor

D. Campaign author