The least risky method of entering a market in a foreign country is by
A. Indirect exports.
B. Licensing.
C. Direct exports.
D. Direct investments.
Which strategy for a global marketing organization emphasizes relatively strong central control?
A. Global.
B. Multinational.
C. Creation of an international division.
D. Global
Gray market activity is in essence a form of arbitrage. To prevent this activity by their distributors, multinational firms:
I. Raise prices charged to lower-cost distributors.
II. Police the firms' distributors.
III.
Change the product.
A.
I only.
B.
I and II only.
C.
II and Ill only.
D.
I, II, and Ill.
Managerial attitudes toward global operations are viewed by researcher HowardPerl mutteras a key to understanding multinational firms. An ethnocentric attitude is indicated by:
A. An identification with the nationality of the host country.
B. Collaboration between the firm's subsidiaries and the firm's central administration.
C. A high volume of information flow in the form of orders and advice to subsidiaries.
D. A staffing emphasis on finding and developing the best people in the world for key positions anywhere in the firm.
According to Arthur D Little, a competitor firm that can act independently and sustain itslong-termstatus irrespective of the behavior of others holds which of the following competitive positions?
A. A dominant position.
B. A strong position.
C. A favorable position.
D. A tenable position.
Leadership styles differ depending upon the personality type of the individual leader. A risk averse leader will generally:
A. Make decisions more slowly.
B. Require less information than a risk taker.
C. Maintain status differences between with others.
D. Work well in participative efforts where joint responsibility is assumed by several people.
A lack of cohesiveness and attractiveness in a group may lead to
A. A lack of commitment by the members.
B. Dissension in the formal organization.
C. Cooperation among group members.
D. Substantial group member interaction.
Strategic control measurements that relate to external effectiveness concern customer satisfaction at the:
A. Departmental level.
B. Business-operating-system level.
C. Business-unit level.
D. Work-center level.
A company is rumored to be considering downsizing. Because a manager stops the use of all temporary employees, the staff concludes that some jobs will be lost. Which of the following is true about the manager's communication about job losses?
A. The staff decoded the formal communication sent by the manager correctly.
B. The manager properly encoded the idea in a message.
C. The lack of a formal message had a negative impact on staff.
D. The channel through which the message was sent was appropriate.
The decision to engage in the vertical integration of a firm is in large part a function of an analysis of throughput and economies of scale. If throughput is less than the efficient scale, the firm:
A. Should acquire a capability equal to the firm's throughput.
B. Must sell or buy in the open market if the firm vertically integrates at the efficient scale.
C. Should engage in quasi-integration.
D. Should not vertically integrate.