GOOGLE-ANALYTICS Online Practice Questions and Answers

Which campaigns require you to add manual tags to destination URLs for tracking?

A. AdWords and email campaigns

B. Email campaigns

C. AdWords campaigns

D. None of the above

Which reports show websites that send traffic to your pages?

A. Demographics

B. All Traffic

C. Behavior

D. Geo

You can only apply a Custom Dimension to data that was collected after you created the dimension.

A. False

B. True

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

A. False

B. True

Where in the HTML of your webpage should you place your Analytics tracking code?

A. Just before the closing tag of your website

B. Just after the opening tag of your website

C. Just after the opening tag of your website

D. Just before the closing tag of your website

Which report shows a visual representation of user interactions on your website?

A. Landing Pages report

B. Behavior Flow report

C. Content Drilldown report

D. Treemaps report

What would you set up to collect how many comments users posted to a webpage on your site?

A. Custom Channel Groupings

B. Custom Metric

C. Calculated Metric

D. Custom Dimension

What will happen if a user clears the Analytics cookie from their browser?

A. Analytics will set a new unique ID the next time a browser loads a tracked page

B. All of the above

C. Analytics will set a new browser cookie the next time a browser loads a tracked page

D. Analytics will not be able to associate user behavior data with past data collected

What type of data does Google Analytics prohibit you from collecting?

A. Product SKU(s)

B. Purchase amount

C. Billing city

D. Personally identifiable information

What URL tag does AdWords add to the destination URL using autotagging?

A. urlid=

B. adid=

C. utm=

D. gclid=