EEB-101 Online Practice Questions and Answers

A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

A. Use the Import Wizard to point to rename the file on the FTP.

B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

C. Ensure the name of the file in the Import Activity matches the file name on the FTP.

D. Change the file format from "comma separated value" to "tab delimited."

Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

C. Schedule Starting Source > SQL Query Activity > File Transfer Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Limit the email text to 250 words

B. Personalize the email content

C. Segment the audience for the email

D. Use an infographic email template

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A. User-initiated email

B. Query Activity

C. Playbooks

D. Automation Studio

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Refresh the data filter

B. Add to Data Extension

C. Send the email via Triggered Send

D. Add a new subscriber to a list

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. Scheduled Automation > SQL Query Activity > File Transfer Activity

B. File Drop Automation > Data Extract Activity > File Transfer Activity

C. Scheduled Automation > Data Extract Activity > File Transfer Activity

D. File Drop Automation > SQL Query Activity > File Transfer Activity

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A. In Personalization strings

B. Dynamic content

C. Audience segmentation

D. In Einstein content

E. Specialized content

What are the 4 steps to create dynamic content?

A. Plan

B. Execute

C. Preview

D. Build Rules

E. Create

F. Test Send

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

A. Change the file format from "comma separated value" to "tab delimited."

B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

A marketing team wants to create an automation that can take a population, evaluate its subscriber data,

and send a series of emails. The emails received may vary based on each subscriber's engagement with

previous emails in the automation.

Which tool should a team with no SQL knowledge or support use?

A. Predictive Email

B. Scheduled Email Sends

C. Automation Studio

D. Journey Builder