An analyst has just completed building a data model that shows the table structures including table names, table relationships with primary and foreign keys and column names with respective data types. What type of data model has the analyst just built?
A. Physical
B. Hierarchical
C. Conceptual
D. Logical
The analytics team is assessing the results of their analysis. They are surprised to find that their data indicates two events seem to be strongly related even though the general belief in the organization is that they are independent of each other. Knowing that this information will be used for decision making, they are concerned about presenting this data. At an impasse, the business analysis professional reminds them that the data can be presented as long as the team has:
A. Review the results with management ahead of time and highlight any potential risk of using this data
B. Confidence that the correlation will reliably occur in the future and the risk of acting on this is low
C. Followed all rules for data analysis endorsed as organizational standards so the risk of acting on this is low
D. The ability to rerun the data analysis and the results are the same thereby minimizing the risk of acting on this
An organization's customers are categorized based on the amount of purchases completed over the last 12 months. The analytics team would like to ensure the accuracy of their survey results and decide to randomly select 500 customers to participate in a survey from this large pool of customers. This is an example of:
A. Stratified sampling
B. Quota sampling
C. Purposive sampling
D. Snowball sampling
The outcome from an analytics initiative has resulted in key stakeholders wanting to move forward with a project to redesign the company's website. The business analyst has called a meeting to work on drafting a plan to assess the level of effort required to complete this work. Many of the invited participants redesigned the website before and were invited so they could provide estimates using their knowledge and experience from the past. The business analyst is using which method to estimate this work?
A. Rolling wave
B. PERT
C. Parametric
D. Rough order of magnitude
An analytics team is interested in reviewing the results of a public opinion poll that is going to be conducted at the end of the month. One of the factors the team is interested in, is ensuring the result set is statistically significant. Why would this factor be important to the team?
A. To make sure the criteria for the target audience is met
B. Guarantee that the objectives of the poll are met
C. Improve the likelihood of receiving a response rate of 100%
D. Ensure that results are not biased or random
An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related to performance. What should the analyst keep in mind when preparing the Executive dashboard?
A. Keep some sections high-level, and some sections detailed
B. Keep it detailed if there is a lot of good information to share
C. Keep it high-level, summarizing key insights and metrics
D. Keep it detailed so one dashboard can be shared to all levels of the organization
A data dictionary is being developed for a dataset describing a company's customer base. Within the data dictionary, which of the following represents a composite data element?
A. Street address
B. First name
C. Total sale
D. Birthdate
The analytics team discovers there is an abundance of data available to them from various sources. They are excited about the potential of turning this data into usable information for their organization.They decide to focus the analytics work on:
A. Using the data that is easiest to collect in order to turn out reports quickly
B. Harnessing all the data and presenting various results to senior management
C. Harnessing all the data as long as the analysis meets key cost criteria
D. Using the data to answer a limited number of key questions
An analyst is interested in determining whether their company is charging the right prices for their products. Before creating a research question to frame their data analysis, they review a research study provided by the sales department and review several competitor websites.Which statement is true about document analysis?
A. Documents that add the most value during document analysis are marketing studies
B. Data mining is a form of document analysis
C. Document analysis should be limited to proprietary sources
D. Document analysis only involves reviewing physical documents
A merger has been completed between two telecommunication companies and the analytic practices from both organizations are being joined. The newly formed analytics department will create a task force of data experts to combine the data from both companies into a structure usable for future analytics initiatives. Which of the following activities would provide a high level understanding about any potential data issues that might be encountered when merging sources?
A. Data conversion
B. Data cleansing
C. Data migration
D. Data profiling