ADWORDS-SEARCH Online Practice Questions and Answers

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A. No, Google AdWords can automatically change the bids, but only for seven-day increments.

B. Yes, Nancy can do this through Google AdWords' Demographic bidding.

C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.

D. Yes, Nancy can do this through Google AdWords' Ad scheduling.

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A. Traffic Estimator

B. Keyword tool

C. Placement tool

D. Search Terms Report

Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A. Mary should stop using an image ad and use a text ad only, in Google search.

B. Mary should focus on her website by adding content.

C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

D. Mary should create multiple campaigns, and track the performance of each campaign.

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.

Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.

What should Eddy tell Jon?

A. The AdWords Editor allows you to edit up to five accounts at once.

B. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.

C. The AdWords Editor allows you to edit only one account at a time.

D. The AdWords Editor allows you to edit up to 100 accounts at once.

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Relevancy

B. Inbound links

C. Clickthrough rate

D. The Landing page

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A. Cigars

B. Puppies

C. Cars

D. Political ads

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

Which of the following matches eliminates the searched phrases?

A. Negative match

B. Phrase match

C. Broad match

D. Exact match

Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A. Position preference

B. Demographic bidding

C. Google trends

D. Ad scheduling

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A. Best Clothes!

B. New 2U Clothes

C. Newly Used Clothes!

D. G-o-o-d-c-l-o-t-h-e-s