ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?

A. Wedding designer dress

B. Cheap wedding dress

C. Dress for wedding

D. Cheap wedding

Which is a factor that Google uses to target ads to users based on physical location?

A. Language preferences

B. Telephone number

C. Operating system

D. Internet Protocol (IP) address

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

A. A CPM

B. A CPM conversion

C. An effective CPM conversion

D. An effective CPM

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

A. Automatic cost-per-click (CPC)

B. Manual cost-per-click (CPC)

C. Cost-per-thousand impressions (CPM)

D. Cost-per-accusation (CPA)

Which might negatively affect the performance of a video ad on the Google Display Network?

A. Content with a non-commercial look and feel

B. A clear call-to-action in the opening static image

C. Content in the form of a running list of statistics about the company

D. A video that captures users' attention within the first 10 seconds of play

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

A. Custom-branded merchandiser tracking inquiries, some of which convert to a deal

B. Retail e-commerce selling luxury hats and tracking transactions

C. Network security company tracking free trials, some of which convert to a purchase

D. Improve comedy group promoting a mysterious video with no immediate ways to interact

When sitelinks are set at both the campaign and ad group level, which will be displayed?

A. Sitelinks with the highest ad rank.

B. Sitelinks at the ad group level.

C. Sitelinks related to the query searched.

D. Sitelinks from both the campaign and ad group.

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

A. AdWords can automatically include these variations for you

B. Broad match only includes the exact words and phrases a user searches for

C. AdWords only shows an ad for keywords with proper spelling and plural forms

D. Your keyword list would be disapproved based on Google's advertising policies

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

A. Topics

B. Keywords

C. Audiences

D. Placements

What value is used to determine whether your ad will show on a page and, if so, the ad's position?

A. Quality Factor

B. Quality Score

C. Ad Rank

D. Ad Score