AD0-E559 Online Practice Questions and Answers

An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

A. As an easy example to copy to all programs Inside the folder.

B. So they will be available in all programs inside the folder.

C. No reason. Tokens only have a function inside a program.

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

A. Salesforce

B. Zoho

C. Microsoft Dynamics

D. Freshworks CRM (Formerly Freshsales)

The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

A. The 10 people would remain in a 2 days duration.

B. The 10 people would error out and skip the wait step.

C. The 10 people would automatically follow the new duration.

Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

Where would Ajay find these details?

A. Check User Login History

B. Use Audit Trail

C. View Lead Activity

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage. Which steps always need to be completed in order to accomplish this?

A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

B. Bhaskar will be able to create product-specific dynamic content.

C. Bhaskar will be able to create product-specific nurtures.

A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

Why would a person not appear on this smart list?

A. The person was last sent an email 6 months ago.

B. The person unsubscribed from the email they received last month.

C. The email sent to the person last week bounced.

Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

Which option would be done in this scenario?

A. Request a custom Duplicate Key from Support

B. Set communication limits in the Admin.

C. Marketers disable their program communication limits.

A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?

A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

B. A People Performance Report

C. A Program Performance Report with all content programs selected

John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.

Which two statements are true for archived assets? (Choose two.)

A. A filter to select archived assets for use in reports cannot be used.

B. Archived templates are not available when creating an email or landing page in Design Studio

C. Archived assets are auto-deactivated.

D. Archived pages cannot be used in landing page test groups.