AD0-E406 Online Practice Questions and Answers

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

Which action enables an activity to be recurring every week during chat hours?

A. Set the time in the Duration section of Goals and Settings.

B. Create a rule for Time Frame in Audiences.

C. Set the time in the Page Delivery section in the Configure menu.

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task?

A. Approver access

B. Observer access

C. No access is required

In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created. What must be done to fix this issue?

A. Change the activity type.

B. Rebuild activity.

C. Implement the experience changes on-site.

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed. What is the best way to create an activity that will target only the affected zip codes?

A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's

quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

A. Increase Revenue Per Visitor (RPV).

B. Increase 'SALE" link clicks.

C. Increase Thank You pages visited.

What does Adobe Target optimize towards when running an Automated Personalization activity?

A. One single metric

B. The model will determine which goal to optimize

C. Revenue per visitor

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A. Visual Experience Composer

B. Form-Based Composer

C. HTML Composer

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only. Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A. The visual Experience Composer

B. The Form-based Experience Composer

C. The SPA Visual Experience Composer

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer. Which KPI can be determined if there is a negative impact from the pop-up?

A. Exit rate

B. Clicks on the pop-up

C. Bounce rate

Which two options describe the purpose of any secondary success metric? (Choose two.)

A. Give additional understanding to interpret gains/losses of primary success metric.

B. These metrics are only used to measure time on site and primary metrics.

C. These metrics are only used to evaluate which audiences best respond to experiences.

D. Ensure that primary success metric gain is not at the cost of secondary metrics.