Which value does Cisco Business Architecture provide to the account team?
A. Focus on discussing technical solutions
B. Establish preferred partner and vendor status.
C. Provide product updates proactively.
D. Increase post-sales support opportunities.
Which statement about customer relationship management is true?
A. Each Business Architecture engagement should follow the same process.
B. The Cisco Account Manager should select the customer stakeholders.
C. All business leaders are stakeholders in Business Architecture engagements.
D. The Cisco Business Architect should customize each engagement to best fir the customer needs.
When selling business outcomes, which two key points/ factors related to understanding actual achievement of goals must be considered? (Choose two.)
A. specific timeframe and periods
B. communicational procedures
C. metrics and calculation procedures
D. project management milestones
Which three options are considerations you have to take into account when communicating the business outcomes story? (Choose three.)
A. Be aware of people's time and length of presentation.
B. Organize the presentation so that the message is clear and key points emerge early.
C. Prepare carefully the agenda and the objectives definitions.
D. Use the right verbal and corporate language.
E. Know your audience and what is of interest to them.
Which option is a structured way to understand business landscape and context?
A. business model canvas
B. business outcomes canvas
C. business model outcomes
D. business canvas approach
Which type of expenditure is the purchase of heavy equipment considered?
A. consumption
B. chargeback
C. showback
D. operational
E. capital
Which statement is true regarding technical requirements?
A. They establish the technical features that the customer value proposition must include.
B. They establish the technical strategy customer needs to follow to double the business size.
C. They establish what the business needs to do in order to reduce time to market.
D. They establish the business strategy that the customer must follow to accelerate their go to market.
Which categories can collaboration help achieve business goals for the customer?
A. Innovation, Industries, Incentives.
B. Line of Business, Vertical, Business Outcome.
C. Industry markets, Business Outcome, Technology Innovation.
D. Line of Business, Vertical, Business Value.
How does understanding the customer's business model holistically address the customer's business challenge?
A. Segmented solutions designed for their specific outcomes makes it easier for them to be more relevant to their company's business challenges.
B. Customers define how they want to measure success, and we work with them to turn this into metrics and a plan to achieve results.
C. As your conversations become more focused on their business challenges and value, customers will see you as a problem solver and not just a sales person.
D. With the comprehensive solution addressing their whole infrastructure, it is easier for customers to see value and progress, see gaps and what is next, and manage their IT investments.
Which two statements partially describe the difference between product-based and outcome-based sales? (Choose two)
A. In product-based sales the customer knows the issue and is likely to fix it, in outcome- based sales the customer understands the business goal and what success looks like.
B. In product-based sales the customer expects to make product comparisons, in outcome- based sales the customer decides whether to make an investment based on comparing current and future state.
C. In product-based sales the customer may or may not be aware of the opportunity or problem, in outcome-based sales the customer will answer questions to clarify pain points.
D. In product -based sales the customer wants to hear about multiple solutions, in outcome -based sales the customer does not know value or benefit from a change.