1D0-623 Online Practice Questions and Answers

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

A. Set goals

B. Listen and analyze

C. Identify the target audience

D. Define strategies

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

A. The 90/9/1 rule.

B. Promotion, sharing, and engagement

C. Reach, relevance, and resonance.

D. The 80/20 rule

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It creates a social character that is engaging the community.

B. So that followers from one platform will automatically become followers on another platform.

C. So that others can manage the accounts when someone leaves.

D. It improves brand recognition.

A small book publishing company wants to promote their titles through social media

Which strategy would best support them?

A. Post videos of interviews with published authors bundled with "buy now" social commerce options.

B. Offer low cost writing workshops scheduled as shareable events.

C. Auction signed copies of the books on retail shopping sites.

D. Cultivate a relationship with an online book club to share announcements and offer free books

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

A. A large financial services company providing payroll processing

B. A car manufacturer that makes trucks, sedans and hybrids

C. A political campaign for mayor of a large city

D. A circus performance troupe that travels the country

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

A. Transivity

B. Structural equivalence

C. Reciprocity

D. Centrality

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

A. Theft of intellectual property and cybercrime

B. Financial loss and corporate identify theft.

C. Reputation damage and financial loss

D. Reputation damage and cybercrime.

A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

A. Banner advertising

B. Organic advertising

C. Paid advertising

D. Viral advertising

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.

B. Employee compensation, cost of goods sold and pay-per-click fee.

C. Total budget amount, pay-per-click fee and total clicks made.

D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

A. Competitors may recruit employees who are vocal about the company through their personal social media usage

B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C. Personal social media usage can have a negative impact on the company's reputation.

D. Personal social media usage would not provide transparency.