Tom has encountered a problem with the Apache server installation on his company's server. Because he does not have an immediate solution to the problem, he should contact:
A. the Apache Help desk.
B. the Apache service staff.
C. the Apache live Help service.
D. the Apache user online forum.
Mark is the owner of a portal storefront that sells gaming software. What would be the most effective way for him to encourage repeat business?
A. Use up-selling techniques to sell more advanced games.
B. Provide a FAQ page and knowledge base for each game.
C. Allow new customers a 10 percent discount on their first order.
D. Offer discounts on game accessories during the checkout process.
Most e-commerce servers use a to connect to a relational database.
A. definition script
B. connection string
C. secure set identifier
D. Document Type Definition (DTD)
Which of the following can help assure customers that the information they provide to you will remain private?
A. Create a data backup policy.
B. Post the company security policy.
C. Implement and post a privacy policy.
D. Provide an opt-out link for all e-mail sent to customers.
Which of the following describes a targeted marketing program?
A. A program that targets a specific group of interested people
B. A program that targets the broadest group of people in the most countries around the world
C. A program that selects the largest array of products and markets them to those most likely to purchase products online
D. A program that selects the smallest array of products and markets them to those most likely to purchase products online
Which of the following is true of high-level offline storefronts?
A. They require the greatest amount of expertise to use properly.
B. They use only proprietary encryption and data-formatting standards.
C. They require the site to be taken offline whenever a change is made.
D. They are not designed to support business-to-business (B2B) needs.
Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?
A. Referrer sites and marketer sites
B. Referrer sites and publisher sites
C. Publisher sites and marketer sites
D. Marketer sites and advertising sites
What SQL command set do most relational database management system (RDBMS) servers support?
A. XPath
B. T-SQL
C. ISO SQL
D. ANSI SQL
Some Web servers can be configured to listen for HTTP requests for multiple Web sites on a single server. Which of the following steps can be taken to configure multiple Web sites to use port 80 as their default and to secure transactions?
A. Use separate host header names for each Web site.
B. Configure the firewall to accept multiple HTTP requests.
C. Bind multiple IP addresses to a single NIC on the server.
D. Install IIS and Apache on the same server to host multiple Web sites.
After using your Web browser to test a few purchases on your staging server, you find that the shopping cart has carried forward purchases from several earlier transactions. What steps should you take first to solve this problem?
A. Close and reopen the browser, and then use the shopping cart again.
B. Delete the system DSN and re-create it, and then use the shopping cart again.
C. Test your e-commerce software on the production server, and then use the shopping cart again.
D. Delete the database and reinstall it using the same parameters, and then use the shopping cart again.